To Blog or Not To Blog–If that is your question, you’re in the minority.

photo credit: picjumbo.com
photo credit: picjumbo.com

By Amanda Cleary Eastep

You’re trying to run a business. Who has time for social media let alone a weekly–or even a monthly–blog?

None of us really. We’re all busy with the day-to-day tasks of our businesses.

But we make time for that which we deem as having value. And what value does a blog add to your business?

The list is long. But if you’re starting out, you can start small.

Here are two important reasons to blog.

1) Online engagement with the people you already serve

2) The potential for generating new leads

What the numbers say

A survey by Hubspot reports:

  • 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.
  • 85% of businesses rated their company blogs as “useful”, “important” or “critical”; a whopping 27% rated their company blog as “critical” to their business.
  • Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Are you in the minority? The numbers are telling, but the question remains…

WHO will write your blog and WHAT should that person write about?

I’ll answer that in my next post!

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4 thoughts on “To Blog or Not To Blog–If that is your question, you’re in the minority.

  1. Amanda, Every website I visit now has a blog section… but not everyone keeps it active or empty even a lot of times. Some don’t realize the value (you point out well above) and a popular response from small business I get is “I don’t know how to blog”? Starting small as you say is good advice.

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    1. Yes, it’s the same with Facebook. It’s not always difficult to get started but maintaining is the challenge. That’s been mine with maintaining three blogs. It can also be discouraging when you don’t see the readership or engagement. Getting your blog “out there” is another part of the challenge. Part 3? Thanks for commenting!

      Like

      1. Yes absolutely! It can be really discouraging when you put so much work and heart into it and no one is reading or engaging. Times like that I keep saying …. Just keep going. It’s a process. It takes time etc. Content is king as they say right?! Keep it coming. Yes part 3 sounds awesome. Looking forward to part 2 🙂

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