Have you tried these offline marketing tactics?

offline marketing

By Amanda Cleary Eastep

A couple of weeks ago I was invited to guest blog at My Marketing Cafe about offline, rather than online, marketing for small business.

I mentally jotted down tactics that came to mind while on the road to Asheville, North Carolina, without going off the road, (see, there’s a whole “on/off” theme here) and produced this list:

  • Sponsorships
  • Events
  • Support of local nonprofits
  • Collaboration
  • Press releases
  • Networking
  • Marketing kits
  • Brochures
  • Ads/billboards
  • Posters/flyers
  • Tschotchkes, i.e. ninja related items (I spent way too much time thinking about this.)
  • Contests
  • Handwritten letters/notes
  • Personal visits
  • Speaking
  • Serving on boards/committees
  • Business cards
  • Newsletters/bulletins

But as I developed the post, I began to focus on four tactics I have used or experienced others using that build relationships and have the potential for long-term results.

Please visit My Marketing Cafe’s Cup of Jo to read:

Four Offline Marketing Tips that Can Get You Long-term Results

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