I know you get tired. When you’re a small biz owner or solopreneur, there are days you just want to don the t-shirt that says:
We can’t do it all, at least not for very long.
There are things in the running of our businesses–be it social media, accounting, customer acquisition, even cleaning the bathroom (one of my responsibilities at the non-profit where I served as manager)–that fill our days to the brim.
Over the past two years I’ve been working full time, building my freelance writing business, growing my social media presence, blogging and being the best mother and wife I can be.
In the process, I’ve learned two important lessons that help me avoid burnout and nurture purpose.
#1 Let it go! You can’t do it all, and THAT’S OK.
I haven’t posted here in several weeks, except for a few inspirational quotes. I only check my Twitter once a day. And I keep finding clients regardless.
I’m going against the many rules out there in regard to blogging frequency and social media presence by telling you this, but we have to find what not only works for growing our businesses but for feeding our souls.
That’s not to say that such things aren’t important, but we have to decide what we can realistically maintain, what we need help doing, and what we should completely let go of.
And once we discover which of those choices works best for us, our families, and our businesses, then we also have to be OK with those choices.
I’m ok with not blogging every week. Really. No, really…
#2 Set goals based on your values as well as the bottom line.
“My goal is a net profit of a bazillion dollars this year.”
Good goal. You might even have a strategic plan for how to achieve it. But why do you want to?
What value is that goal based on? Maybe it’s your love of all things sparkly. Or maybe you’re working toward financial freedom so you can spend more time with your family.
When I set a goal two years ago of having the capacity to be a full-time freelancer in three years, that was a realistic, as well as a value-based goal–the value being freedom in the form of flexibility in my day and my work locale.
There’s another important aspect of this type of value based goal. As I begin the final year of my initial timetable, seeing a finish line inspires me. With two years of accomplishments behind me and many more early mornings and weekends ahead, I’m tired, but I’m not “done.”
Soon it will be time to cross the finish line, kiss the concrete, and possibly throw up a little, but I will have persevered…not only for good reasons, but for the right ones.
What have you let go of that made you happier? How did it affect your business?
How do you set goals? How do you find balance while working toward it?