Branding Outside of the Blue Box–It’s What’s On the Outside and Inside that Counts

by Amanda Cleary Eastep She carried the blue shoe box everywhere. On the bus, to school, to the homes of family and friends. And people began to associate this young entrepreneur, a sweet and friendly teen, with that blue shoe box and vice versa. Most people didn’t even know what was in the box. Like … Continue reading Branding Outside of the Blue Box–It’s What’s On the Outside and Inside that Counts