Is Your News News-worthy? Ask this before writing that company news release

By Amanda Cleary Eastep There it was in our small town weekly. The big news that my mother and my best friend’s mom had taken us to  see The Nutcracker ballet in Chicago. For the 5th grader I was, the publication of this story could only mean one thing... ...no one would ever ask me … Continue reading Is Your News News-worthy? Ask this before writing that company news release

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Part 2–How to work well with your freelance writer–Constructive feedback

by Amanda Cleary Eastep [Part 1 Communicating Clearly] If you're working with a freelance writer, especially on a fairly long-term basis (i.e. more than one project), you will both benefit from the constructive feedback you provide on content drafts. Professional writers are accustomed to heavy editing, especially on first drafts for first-time clients. Constructive feedback doesn't mean … Continue reading Part 2–How to work well with your freelance writer–Constructive feedback