Hospitality: Does Your Business Measure Up to Bea’s Standards?

  By Amanda Cleary Eastep Our departure from our favorite restaurant is halted by the owner. “You ate too fast,” Bea says, in her lovely Ghanaian accent that makes her sound more disappointed than scolding. We don’t want her to think we didn’t enjoy our meal of jerk chicken, lamb shank smothered in brown gravy, buttered cabbage, steamy … Continue reading Hospitality: Does Your Business Measure Up to Bea’s Standards?

Part 2–How to work well with your freelance writer–Constructive feedback

by Amanda Cleary Eastep [Part 1 Communicating Clearly] If you're working with a freelance writer, especially on a fairly long-term basis (i.e. more than one project), you will both benefit from the constructive feedback you provide on content drafts. Professional writers are accustomed to heavy editing, especially on first drafts for first-time clients. Constructive feedback doesn't mean … Continue reading Part 2–How to work well with your freelance writer–Constructive feedback

Part 1–How to work well with your freelance writer–Communicating clearly

by Amanda Cleary Eastep Which scenario fits you best? 1. You’re busy running your small business. You know you need stuff like web content, brochures, or blog posts to attract new customers and to keep your current customers informed. But you don’t have a marketing and communications team. OR 2. You’re in charge of a … Continue reading Part 1–How to work well with your freelance writer–Communicating clearly

Setting your business communication goals for 2013–No diets needed

by Amanda Cleary Eastep What is it about the start of a new year? A whole year of accomplishments--and mistakes--behind you, a year of possibilities--and challenges--ahead.  Today I read a bit of wisdom on my iced tea bottle about setting a goal and courageously going after it. Courage is a good word, because sometimes we … Continue reading Setting your business communication goals for 2013–No diets needed

5 Things this Folk Rock Band Has that Your Business Should Have

by Amanda Cleary Eastep The Mumford and Sons concert in Dixon, Illinois, rocked. Folk rocked, admittedly, but it was worth two nights shivering in a tent surrounded by thousands of other fans during the English folk rock band’s only camping stopover on its Gentlemen of the Road Tour. So what does a folk rock band … Continue reading 5 Things this Folk Rock Band Has that Your Business Should Have