Is Your News News-worthy? Ask this before writing that company news release

By Amanda Cleary Eastep There it was in our small town weekly. The big news that my mother and my best friend’s mom had taken us to  see The Nutcracker ballet in Chicago. For the 5th grader I was, the publication of this story could only mean one thing... ...no one would ever ask me … Continue reading Is Your News News-worthy? Ask this before writing that company news release

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Branding Outside of the Blue Box–It’s What’s On the Outside and Inside that Counts

by Amanda Cleary Eastep She carried the blue shoe box everywhere. On the bus, to school, to the homes of family and friends. And people began to associate this young entrepreneur, a sweet and friendly teen, with that blue shoe box and vice versa. Most people didn’t even know what was in the box. Like … Continue reading Branding Outside of the Blue Box–It’s What’s On the Outside and Inside that Counts

Someone Tell the Librarian—Are You Doing These 3 Things to Enhance Your Internal Communications?

Photo Credit: 96dpi via Compfight cc by Amanda Cleary Eastep It was my lucky day. At least that’s what the neon yellow piece of paper sticking out of the library book said. Your Lucky Day Collection The medieval mystery sounded interesting and the perfect book for a weekend in Michigan. So, with unexpected fortune in … Continue reading Someone Tell the Librarian—Are You Doing These 3 Things to Enhance Your Internal Communications?