Video: Spin sucks, my chat with CEO Gini Dietrich

The first time I experienced a negative reaction to my choice of career in public relations, I was sitting in the doctor's office awaiting my pain management test. "So what do you do?" asked the doctor, making friendly chit-chat before hooking me up to a contraption that would test my nerve sensitivity. "I'm in PR," I said, … Continue reading Video: Spin sucks, my chat with CEO Gini Dietrich

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Is Your News News-worthy? Ask this before writing that company news release

By Amanda Cleary Eastep There it was in our small town weekly. The big news that my mother and my best friend’s mom had taken us to  see The Nutcracker ballet in Chicago. For the 5th grader I was, the publication of this story could only mean one thing... ...no one would ever ask me … Continue reading Is Your News News-worthy? Ask this before writing that company news release

5 Things this Folk Rock Band Has that Your Business Should Have

by Amanda Cleary Eastep The Mumford and Sons concert in Dixon, Illinois, rocked. Folk rocked, admittedly, but it was worth two nights shivering in a tent surrounded by thousands of other fans during the English folk rock band’s only camping stopover on its Gentlemen of the Road Tour. So what does a folk rock band … Continue reading 5 Things this Folk Rock Band Has that Your Business Should Have