2 Lessons from the Front to Help You Avoid Solopreneur Burnout

I know you get tired. When you're a small biz owner or solopreneur, there are days you just want to don the t-shirt that says: We can't do it all, at least not for very long. There are things in the running of our businesses--be it social media, accounting, customer acquisition, even cleaning the bathroom (one of my responsibilities … Continue reading 2 Lessons from the Front to Help You Avoid Solopreneur Burnout

4 Ways to Make a Freelance Writer Part of Your Team

The kind of relationship I strive to nurture with my clients reads this way on my homepage (may also be sung to the chorus of Queen’s “We Are the Champions”): - a vested outsourcing relationship that begins with defining your desired outcomes [and] collaboration with you or your team to support current marketing and communication efforts … Continue reading 4 Ways to Make a Freelance Writer Part of Your Team

3 things marketing your small business is “still about”

by Amanda Cleary Eastep My father pulled into the driveway where I stood with my mother and younger brother, the shiny 1978 pick up my dad used for his construction business coming to a halt beside us. We were there to witness the big reveal. On the passenger door facing our tiny crowd gleamed the … Continue reading 3 things marketing your small business is “still about”

5 Images to help your business get noticed on Facebook

Photo Credit: Khaz via Compfight cc By Amanda Cleary Eastep In my town is an independently owned coffee cafe that I love. But chain businesses abound in the 'burbs, which puts the cafe smack across the street from Starbucks. While big chains don't necessarily have to "get the word out" to local customers, smaller and especially … Continue reading 5 Images to help your business get noticed on Facebook

Off-Black Friday–A free gift to the first 3 “shoppers”

By Amanda Cleary Eastep Just want the deal? Scroll down to the Giveaway! Killer deals...and anarchy. That's Black Friday for me. Or rather not for me. How can I be in marketing and not see the value of Black Friday--and now Gray Thursday (ah, happy colors!)? I get it, of course, it's about sales in the end, … Continue reading Off-Black Friday–A free gift to the first 3 “shoppers”