Have you put your stake in the ground?

By Amanda Cleary Eastep “Are you afraid to put your stake in the ground?” Smack in the middle of my biz consultation, advisor Jackie Nagel of Synnovatia stopped me in my wandering tracks. This was my second consultation with Jackie, and she quickly moved to the topic of strategic goal setting. (NOTE: A strategy is NOT … Continue reading Have you put your stake in the ground?

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Hospitality: Does Your Business Measure Up to Bea’s Standards?

  By Amanda Cleary Eastep Our departure from our favorite restaurant is halted by the owner. “You ate too fast,” Bea says, in her lovely Ghanaian accent that makes her sound more disappointed than scolding. We don’t want her to think we didn’t enjoy our meal of jerk chicken, lamb shank smothered in brown gravy, buttered cabbage, steamy … Continue reading Hospitality: Does Your Business Measure Up to Bea’s Standards?

Swiftly building trust with your virtual clients

teamwork

By Amanda Cleary Eastep I carry my three-year-old daughter into the ER. Her face swollen, her breathing rasping. The security guard sees me, motions me to follow. I am able to say, she can’t breathe. In a whirlwind of white coats and tubes and fear, I watch them connect her small face to oxygen and … Continue reading Swiftly building trust with your virtual clients

Sunday Drive: Are you carrots, eggs or coffee?

I LOVE this parable our pastor shared last night, and I thought about how much it applies, not just to life, but to the challenges of running a small business. As a solopreneur--and just another human being dropped on occasion into the roiling pot of turmoil du jour--this story inspires me to be good, strong … Continue reading Sunday Drive: Are you carrots, eggs or coffee?

Sunday Drive: Painting the voices into a corner

Each Sunday I take a break from marketing to share something inspiring. Pass it on…  I'm not sure why my father started to paint. He just decided to capture that sunset and sat down at an easel. Starting his own business was more complicated. Whenever there is more to lose, there are more voices telling you not … Continue reading Sunday Drive: Painting the voices into a corner