Online Relationship in Business and Life. Are you keeping it real?

by Amanda Cleary Eastep Is it possible to form “real” relationships via the Internet? To build a loyal tribe for your organization? To make genuine professional connections? To develop true friendships? My teenage daughter knew the answer was YES to all of the above years before I accepted it. She has friends (who I no … Continue reading Online Relationship in Business and Life. Are you keeping it real?

Facebook: Are you adding “value”?

By Amanda Cleary Eastep I am scrolling through friends. Faces fly by, thumbnail scenes people chose to represent themselves in the space of 160 x 160 pixels. Over the past few years, I didn't engage much with this ever-evolving social utility personally, despite the fact that I manage the Facebook business page for a college. … Continue reading Facebook: Are you adding “value”?

Setting your business communication goals for 2013–No diets needed

by Amanda Cleary Eastep What is it about the start of a new year? A whole year of accomplishments--and mistakes--behind you, a year of possibilities--and challenges--ahead.  Today I read a bit of wisdom on my iced tea bottle about setting a goal and courageously going after it. Courage is a good word, because sometimes we … Continue reading Setting your business communication goals for 2013–No diets needed

Does Your Business Need a Facebook Page? Answer these questions first…

by Amanda Cleary Eastep “Everyone tells me I need to be on Facebook. Does my corrosion control business really need a Facebook Page?” A business owner asked me this recently aware that I had birthed and have nurtured, like a fourth child, the social media presence at a small liberal arts college for the past … Continue reading Does Your Business Need a Facebook Page? Answer these questions first…

Personal Branding–Whatever you do, don’t do this

by Amanda Cleary Eastep Remember when your mother told you not to get that tattoo of Tigger on your upper arm? Remember when she said it would make you look like a wimpy biker? And then it did? Personal branding gone wrong is kinda like that. What is the right kind? Well, there are great … Continue reading Personal Branding–Whatever you do, don’t do this