Video: Spin sucks, my chat with CEO Gini Dietrich

The first time I experienced a negative reaction to my choice of career in public relations, I was sitting in the doctor's office awaiting my pain management test. "So what do you do?" asked the doctor, making friendly chit-chat before hooking me up to a contraption that would test my nerve sensitivity. "I'm in PR," I said, … Continue reading Video: Spin sucks, my chat with CEO Gini Dietrich

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Spin Sucks: A book to help you manage your communication and reputation

Photo Credit: MaplessInSeattle via Compfight cc By Amanda Cleary Eastep The doctor scanned the sheet with my personal information as he prepared to assess my pain management needs. His brow furrowed. Uh oh. That's a serious look, I thought. So, you're in PR? Um, yes... Public relations is just a lot of spin. How was … Continue reading Spin Sucks: A book to help you manage your communication and reputation

Business Authenticity: What a Klingon Taught this Renaissance Woman

This post first ran on the Spin Sucks PR and marketing blog and looks really cool there. So if you're into ambiance, read the original post.by Amanda Cleary EastepI was a little miffed at the Klingon.My five-year-old and I were sitting on a low wall in the village square of the Bristol Renaissance Faire many years ago, taking a … Continue reading Business Authenticity: What a Klingon Taught this Renaissance Woman