What Your Purpose Is Not

By Amanda Cleary Eastep Every night I take it to bed with me, wake up with it, and feel it breathing down my neck when I'm not giving enough attention to it. (No, it isn't an overly affectionate labrador.) It's my purpose.   Sometimes purpose manifests itself in different ways throughout our lives and sometimes as one activity that … Continue reading What Your Purpose Is Not

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Sunday Drive: Are you carrots, eggs or coffee?

I LOVE this parable our pastor shared last night, and I thought about how much it applies, not just to life, but to the challenges of running a small business. As a solopreneur--and just another human being dropped on occasion into the roiling pot of turmoil du jour--this story inspires me to be good, strong … Continue reading Sunday Drive: Are you carrots, eggs or coffee?

Sunday Drive: Painting the voices into a corner

Each Sunday I take a break from marketing to share something inspiring. Pass it on…  I'm not sure why my father started to paint. He just decided to capture that sunset and sat down at an easel. Starting his own business was more complicated. Whenever there is more to lose, there are more voices telling you not … Continue reading Sunday Drive: Painting the voices into a corner

Sunday Drive: The important work of the world

Each Sunday I take a break from marketing to share something inspiring. Pass it on…  Starting and growing a business often feels like more struggle than reward, especially if we measure in numbers. But looking back, whether on our struggles in business or in life, we can see the beauty in how we came through … Continue reading Sunday Drive: The important work of the world

2 Lessons from the Front to Help You Avoid Solopreneur Burnout

I know you get tired. When you're a small biz owner or solopreneur, there are days you just want to don the t-shirt that says: We can't do it all, at least not for very long. There are things in the running of our businesses--be it social media, accounting, customer acquisition, even cleaning the bathroom (one of my responsibilities … Continue reading 2 Lessons from the Front to Help You Avoid Solopreneur Burnout